Calvin Klein Campaigns
Calvin Klein is an American fashion house and luxury goods manufacturer established in 1968. It specializes in leather , lifestyle accessories, home furnishings, perfumery , jewelry, watches and ready-to-wear . The tradition of underwear as part of the Calvin Klein DNA goes back to 1971, when the company expanded from producing coats, to adding lingerie. Calvin Klein didn’t earn its reputation for making cool-kid underwear overnight. There’s a long tradition of ck advertisements using women/men to sell. This takes us back to the iconic underwear campaigns from the '80s and '90s featuring Kate Moss , Mark Wahlberg, and Brooke Shields . Calvin Klein found their formula and since then the iconic American brand is continuing with its scandalous and explicit campaigns. On May 10 of 2016, Calvin Klein released a new batch of images for its spring campaign as an extension of what’s become an iconic advertising series: “I ___ in #my
